# Roger Obando

> Fractional CTO & Product Development Consultant for startups and mid-market companies — scaling technology, optimizing engineering operations, and aligning tech strategy with business goals.

Roger has served as CTO at Loyalsnap (2021–2024, driving 200% MRR growth in 18 months), Principal Solutions Architect for Startups at AWS (2020–2021), and co-founder/CTO of Baker Technologies (2014–2020), a cannabis CRM platform that reached 35%+ market share before a successful exit. He earlier co-founded Kamino Labs (2012–2014). He is the author of "The Highest Common Denominator," which explores the intersection of identity and opportunity in the cannabis industry.

## Pages

- [Home](https://rogerobando.com/): Background, experience timeline, case studies, and contact information.
- [HuddleUp Case Study](https://rogerobando.com/case-studies/sessions-fitness.html): How Roger built HuddleUp, a platform that automates personalized workout displays for a fitness studio's in-studio screens and supports members training away from the studio.

## Contact

- Email: ro@rogerobando.com
- LinkedIn: https://www.linkedin.com/in/rogerobando/
- GitHub: https://github.com/roger-obando